These days, companies have to market to customers all over the world, and cultural differences from country to country mean that marketers have to think very carefully about the audiences they are trying to reach. A lot of value is therefore placed on language skills – which are not only required for the literal translation of advertising slogans and press releases, but also to help ‘localise’ products and messages. 

Those involved in Marketing have often remarked that an ability to communicate with journalists, clients, distributors and suppliers in their own language greatly increases the success of campaigns, so having that skill under your belt could really help you advance, and could open doors to global organisations.

Watch this video from MYLO, the exciting new online learning resource for languages. Tish’s experience shows how basic language skills can help when marketing new products at international trade fairs.

Useful links

Chartered Institute of Marketing

This is the world’s largest organisation for professional marketers. On the site you’ll find lots of information about training and development within marketing.