Marketing
A survey by Reed in 2001 found that jobs where communication is important are also those most often needing foreign languages. Top of the list for job functions were Sales, Customer Service and Marketing. Companies nowadays are marketing to customers around the world, and cultural differences from country to country mean that marketeers have to think very carefully about their market. They need to ‘localise’ the product and its branding accordingly. This means more than just the literal translation of a message.
Case studies
Amanda uses French and German in her work as a Product Manager in Hampshire.
Fiona regularly uses German in her job as Brand Manager for a German-owned company in Birmingham.
Melanie markets London to international companies for an inward investment agency.