Hair and beauty
This is an exciting and highly competitive industry, and one which can take you anywhere in the world. Whether you work for an independent salon or a global company like Estee Lauder, you will need excellent customer service skills, and languages are part of the ‘people skills’ so valued in this industry.
1. Which company’s slogan is: Parce que je le vaux?
- Answer
2. Which UK company did French cosmetics giant L’Oréal buy for £652 million in 2006?
- Answer
3. Find a bottle of shampoo or similar product with instructions in different languages. Which languages are represented? What does this tell you about the countries where the product is marketed? Can you recognise any words in any of the foreign languages? Can you find the word for ‘hair’ in each language that is represented?
4. Match the company to the country of its head office.
| Unilever |
Germany |
| Schwartzcopf |
USA |
| Procter & Gamble |
UK |
| Clarins |
France |
- Answer
Can you name any of the companies best known brands?